STUDIO · 02 / 05

Trust & Lead Foundation

The first real growth system. Custom site, full Google presence, review automation, and lead follow-up — built for $500K-$1.5M roofers.

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Investment

One-time setup

$3,500

Monthly recurring

$797

Best for

$500K-$1.5M serious roofers running a real business who are losing to inconsistent follow-up, weak local search presence, or a website that does not represent the quality of their work.

Timeline

30-45 days from kickoff to launch.

What's included

Everything in WebStart, plus:

+7-10 page custom site
+Core service pages: Roof Repair, Roof Replacement, Storm Damage, Emergency, Commercial
+2-3 city / service-area pages

Visibility & Trust

+Full Google Business Profile optimization
+Project gallery
+Trust proof blocks (license, insurance, warranty, manufacturer badges, team story)
+Compliance-safe insurance claim language
+GA4 + Search Console setup
+Basic call tracking

Lead Capture & Follow-up

+Review velocity automation
+Estimate follow-up sequence (3 / 7 / 14 day)
+HighLevel CRM pipeline (basic)

Reporting

+Monthly scorecard
+Quarterly strategy call with James

Comparison

	BuiltRight Digital	Foundation
Starting monthly price	$1,199/mo	$797/mo
Custom site build	Templated SEO focus	Custom 7-10 page
Full GBP optimization	Partial	Full
Review automation	—	✓
Lead capture system	—	✓
Estimate follow-up automation	—	✓
Built by	Agency staff	Operator

BuiltRight Digital starts at $1,199/mo for templated SEO. Foundation is $797/mo for custom site, full Google optimization, review system, lead capture, AND follow-up automation. Same outcomes, 33% less, installed by an operator.

FAQ

Why is it cheaper than BuiltRight if it does more?+

Different cost structure. We're operator-led, not agency-overhead-led. The savings come out of the middle layer, not the work.

What if I already have a HighLevel account?+

Good. We'll configure your existing HighLevel instance for the contractor sales workflow. No duplicate tooling.

Do you handle the Google review responses?+

Review request automation is included. Hands-on response writing is available as an add-on or moves into Growth OS Core scope.

When does it make sense to move up to Growth OS Core?+

When you cross $1.5M in revenue, hire a second crew, or start losing more deals to estimate-to-close decay than to lead generation. Growth OS Core adds the operational layer on top of the marketing layer.

Not sure if this is the right package?

Take the Growth Audit — 7 minutes, custom report within 48 hours.

Take the Growth Audit